webinar planning checklist

Remember: registration will likely increase the closer you get to an event's date. If that is the case, you will need to coordinate well in advance of the event to make sure the equipment arrives on time and you are able to walk through the set-up process and testing of the technology. Slides: upload the slide deck to SlideShare. You will add this data to your metrics / reporting, but you want to check to make sure that your campaigns launched and are active. If you find that you are below where you need to be to achieve your registration goal after the first email, there are some steps you can take to improve your performance, such as: Overall, the results after the first email are not reason to panic. So, it is important to prepare speakers for the Q&A session. Are you trying to address a question asked by a prospect or customer? 59% of registrations occur less than a week before the webinar (17% on the day of the event), Interview of one or all speakers on topics that relate to the event. Remote working is becoming a popular trend and a technology boom. SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

Click on the name to access the profile page for each webinar software. Gather the final life-cycle data from the marketing-automation platform and webinar hosting platform.

Launching Airchat, an alternative to Drift bots! Create a blog post or landing page about the webinar. This will be a great time to get instant feedback on what worked and what did not work.

Prepare and send the first dress rehearsal agenda. If your speaker(s) has no choice but to use WiFi - look for ways to maximize their connection by reducing the drain on their signal. 0000009232 00000 n Setting goals is an important first step in the planning process. Webinars have always been a popular way for businesses to reach audiences. How to Spot a Shit Hotel Marketing Consultant?

Now customize the name of a clipboard to store your clips. Include: Video recording: upload the recording online (ie. Speaker/Host/Co-Hosts: Decide on where the physical location, make sure it: Has a minimal background and good lighting (if you will be on camera), Send out a reminder email including all the information, 30 minutes before: Have both the host and your speakers call in, 10 minutes before: repost on social media, Make sure to record webinar for later downloading. 0000006607 00000 n Identify your audience as best as you can. 0000005114 00000 n Use the registration report to review each layer of engagement to determine strengths and weaknesses. Feel free to share it or join the conversation below! However, in more advanced organizations, the lead routing will either be happening automatically with each registration through an integration OR you will take one final list and upload the lead list making sure to map each of the registration fields to what exists in your database structure. With the right webinar planning, you are left with ample time to organize a seamless experience for everyone involved. Execute immediate post-webinar action steps. What do you hope to accomplish with your webinar? In fact, for over 15 years webinars have been consistently one of the best top of the funnel lead generation tools for businesses and organizations. Edit the webinar recording to remove housekeeping instructions and any ums and ahs.

These cookies will be stored in your browser only with your consent. It is one of the most popular questions asked during an event and something every participant has come to expect. Create event partner / speakers assets and distribute. Pre-event blog post (if you desire) to draw attention to the event. If your webinar has partners or speakers who are from outside your organization, ask if they can promote the event and provide some basic resources for them to share event registration to their networks. These cookies ensure basic functionalities and security features of the website, anonymously. Analyze the six key webinar metrics: click-through ratio, attendee ratio, online polls, audience retention, exit surveys, and on-demand viewings. Each format has its uses and limitations, and picking one is very specific to the goal of your session.

Even at 5 you start to run into challenges with providing each person enough time to contribute in a meaningful way. The first registration report should be both a quick summary of the key important data as well as a break down on what is working and what is not working with your webinar promotional activities. The cookie is used to store the user consent for the cookies in the category "Performance". Overall, timely sharing of the script takes away a lot of uncertainty for your webinar moderator and speaker(s). Review your metrics and see where the quick-wins are. Activate your 30 day free trialto unlock unlimited reading. For the moderator or person handling the introductions - a word for word script will provide a great guide and reduce stress. 0000016300 00000 n Lastly, how important is ease of use? hb```b``YAb,?f20. A good speaker checklist would include: The moderator and each speaker should log into the webinar platform between 20 and 30 minutes before the event is scheduled to start. Assess audio and video camera/webcam/lighting requirements. Identify list-sourcing options (e.g., media sponsors, trade associations, purchased lists). Identify who will be part of the project team. No matter you have to do, you need to have a page for people to go and view the on-demand webinar. In which case, you may be able to use the practice session as your on-demand recording. Cover image by Joseph Kalinowski/Content Marketing Institute. You can add your own items and notes, as well as some of the finer details for the webinar. (The click-through ratio [CTR] measures how many people register vs. thosewhodont complete the process.). Only ask for the data you absolutely need for your business or organization. 0000002081 00000 n To successfully promote your webinar, you need to build out a marketing toolkit. In which case, spending on these campaigns may be completely justified in the future. Case Studies / Examples of solution in action, Date and time of the event (be sure to include different time zones), Speakers (if possible, a picture of the speakers and some biographical information.

It does not store any personal data. It is important to respect other people's time. marketing@confertel.net. This is especially important if you have business objectives / registration goals that you are striving to meet. Immerse yourself in our self-paced, video demo. NOTE: In larger organizations, this can be accomplished by a post-event recap email that includes links to key assets, such as the on-demand recording. Build a project plan and successfully kick this off. 0000027599 00000 n 0000003521 00000 n You want to make sure that your final dress rehearsal is as close to "prime time" as possible. When you launch paid and social media campaigns, be sure to include tracking URLs so you know where registrations are coming from. having people show up and find your message impactful/useful.). They key is to start building the pieces and start tasking people to find the key resources you need to complete the presentation. Or do you prefer a solution that has one link, but a password? Turn off the extra laptop or anything else that could drain bandwidth during an event. Love podcasts or audiobooks? For example, perhaps your registration form is below a lot of text? In many companies and organizations, you need to schedule email sends, paid media and social media promotion. Make sure polls, surveys, and seed questions are loaded into the webinar platform. 1. Contact us here. 0000022232 00000 n continuity business Now that the foundation has been laid for your webinar, it is time to start building the frame around it - the basic structure. This means you should have the slides ready at least two days before the event. A video preview embedded in the blog post with a person or people talking about why this is important. Emailing prospects the day before a webinar should be very effective at picking up your last batch of registrations. If you have delays in scheduling and sharing assets, don't be surprised if internal teams reduce the number of promotions they send OR send your webinar promotions at ineffective times. We also created a PDF guide to give you an easy to print out worksheet to manage your webinars that is free to download. Depending on who you are - these could be critical questions to answer before you enter into a contract with a webinar provider. Typically, youll need support on three levels: Clear roles of the presenter, organizer, and support teams result in a hassle-free session. What's more, the most effective webinars always provide resources and information that are valuable to the audience. 0000038249 00000 n 0000001946 00000 n Is the platform free, or is there a subscription? If you are planning on three weeks of promotional activity, you want to make sure you tackle these steps 4 to 5 weeks prior to your event date. 0000009649 00000 n This architecture allows our customers to reach very large audiences without capacity concerns, and enjoy clear, cost-effective pricing. Determine if your built-in webcam is sufficient or consider an external webcam. Execute the email marketing campaign and start daily tracking of registrations. Though the time frame from planning to holding an event can vary due to a number of factors, you typically want 3 to 4 weeks of time to promote. When you look at the results, you can use the "open rate" to gauge the effectiveness of your subject line, the "click rate" to determine if your email messaging needs to be improved and your "registration report" to assess the conversion of your registration page. These cookies track visitors across websites and collect information to provide customized ads. Ensure that the email invite addresses the problem statement and deliverables of what people will learn.

Do you need a solution that sends out unique login links? Not only is it confusing for people who have received webinar confirmations to be asked to register - it is really annoying.

Are you planning on 1? Here are a few things to consider in webinar planning to make your webinars a success. Webinars are fast becoming one of the most effective tools for sharing your message with audiences around the world.

How will you consider your event a success? Are you on target for hitting your registration goal (if you set one) or are you in danger of falling short? The presentation should be very close to done in the final days before the webinar. Launch the splash screen at least 15 minutes before going live. Just make sure there are no competing conferences or other webinars that might draw away your target audience. 0000004391 00000 n

SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Analytical cookies are used to understand how visitors interact with the website. 36% of registrations occur between 8-10 am. The cookies is used to store the user consent for the cookies in the category "Necessary". Some webinar solutions can require audiences to download and install a plugin or application, while others are just web-based / HTML. It also will create a highly professional opening and closing of the webinar.

2385 Camino Vida Roble A webinar done well can help you move your buyers sales needle from just researching to ready to buy now. In the latest CMI research, two-thirds (67%) of B2B marketers say they do webinars. Make sure speakers have appropriate audio devices, supply them with a USB headset, if needed. The model is: Your webinar description does not need to be long - but you should provide a detailed roadmap of what people should expect. Looks like youve clipped this slide to already. Monitor real-time tracking of performance metrics to. We have seen extra devices slow internet connectivity to the point of interrupting video transmission and audio clarity OR freezing a speaker complete for the entire audience. We recommend recording it. By using Content Marketing Institute. We cannot control how long-winded people can be when they speak. Determine whether initial planning goals were met. Click here to download our printable webinar checklist two-page PDF, or scroll down to copy and paste the list below. Make sure you publish at least 7 to 14 days before the event to give the post time to be effective. The cookie is used to store the user consent for the cookies in the category "Analytics". While picking an online conferencing tool that suits your needs best, consider the following: An agenda would include a working flow of the event clearly outlining the order of speakers presenting. 0000004009 00000 n Edit and finalize the video for on-demand use and make sure a copy of the original and the revised versions are uploaded to the cloud for future use.

Whatever your motivation for holding a webinar, create a list of potential topics and see which ones best apply to the interests and needs of your audience. Start on time, welcome the audience, and have fun. WebAttract provides professional production and training services for marketing professionals who want to excel at using webinars for achieving their demand generation goals. Learn on the go with our new app. Consider removing a few to see if that improves your conversion. osha These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Make sure you are using high quality images and that you have a clear agenda and good flow throughout the presentation. He is also the lead instructor for WebAttracts Master Webinar Producer Training Course.

ergonomics remind You can certainly look at our directory of Webinar Providers, ask us our thoughts based on your needs, or use a platform you heard works well. Ask the speakers at the end of the webinar during Q&A.

Then you can begin advertising on your website or through newsletters and online event calendars. This means charging attendees will motivate them to show up. With one week to go before the event, this marks a crucial time for planning and execution. Each speaker needs to make sure they are ready. 0000003974 00000 n Other pieces of the webinar can be scripted - but more loosely. A recent report by Ascend2 (and highlighted in Marketing Charts) says that 54% of marketing professionals believe video is the best format for sharing thought leadership and 38% say webinars are the best format. Hand off the sales-ready leads to the sales team. If there are specific "calls to action" or CTAs for the sales teams - please make sure they are clearly highlighted and that you include: 1) what steps they need to take and 2) the resources they need to take them. Size and source your audience beyond your house list to meet your registration goals. 0000004502 00000 n For a webinar to be engaging, you will need to mix audio and visual stimuli to get your message across. Too many people wait until the last minute to finalize the slide deck and that creates way too much stress for everyone involved. We know that sending two or three reports to different groups may seem like a lot of work - but if you keep the emails focused and shorter the more likely people will take action and not ignore them. Having an idea of the number of participants is always good for planning. Number 3099067. Items are grouped by date and times. Something has prompted you to hold a webinar. Though it may seem polite to give people time to join a webinar, it is disrespectful to the other attendees who made it to the event on-time. Loaded with enterprise level features, webinar.net equips you to create branded, compelling webinars in a snap! With this in mind, we have drawn on our collective experience here at SpeakerHub to create this useful checklist for webinar hosts. Identify list-sourcing options beyond your house list.

Sitemap 31

webinar planning checklistnavy blue pants women