Share updates. To help their audience navigate the ever-changing landscape, the brand hosted a webinar titled, Speaking of Security: Privacy compliance.. Knowing more about what challenges your ideal attendee experiences will help you create a super valuable piece of content. For webinars, using a case study, workshop, and report summary will help you educate potential customers, giving them the right information and tools to take the next step. Your goal is to make the ideas you introduce easy to digest and follow. People are willing to pay for webinar access if your live event offers a powerful solution to a pain point. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. So, when new users join the company for the first time and want help, they can easily check these webinars for step-by-step guidance and tips right from the expert! This workshop introduces Google's Market Finder, a free tool that can help you ide, Many people struggle with growing their email lists. When asked, they trigger immediate replies from webinar attendees, which are short and dont require deep thought. By creating a solution-oriented webinar, you change the narrative. If you have ever asked your, Does your business even exist if you don't show up on Google? If youre new to creating and hosting webinars, the idea of getting started with them may be overwhelming. 
I understand that I can opt-out at any time. Drive traffic. Discover our designer-made, free templates and customize them to suit your campaign needs. In some cases, these cookies involve the processing of your personal data. Introduce a competition at the beginning of your event! Before you can send an email, youll need to upload and organize your contacts. Organizing a webinar can be a wild thing. (Email Excellence Webinar Series), FUNdamentals of Ethical Marketing: Your Compliance Toolkit Awaits, What B2B Companies Will Need to Do to Ensure Theyre Still Invited to the 1st Partys Data (& Other Data Puns), Customer-Centric Data and Analytics-Readiness, Future-proofing Your Business Strategy and Marketing Message (B2B Thought Leader Webinar Series), From Clarity to Agility: Planning for 2023 and Beyond, Strategies to Elevate Your Content Marketing Above Competitors (301) - Virtual, Strategies to Maximize Your Content Marketing to Build Loyalty (401) - Virtual, Advertising Production: What Marketers Need to Know - Virtual, Developing a Brand-inspired Digital Strategy - Virtual, Effectively and Authentically Engaging Generation Z - Virtual, Unlock the Power of Influencer Marketing - Virtual, Essentials of Highly Effective Agency Management - Virtual, Best Practices for Effective Multicultural Marketing Campaigns - Virtual, Developing an Effective Multicultural Marketing Strategy - Virtual, Time Management + Productivity Skills for Remote Professionals - Virtual Burst, Measuring and Improving the Customer Experience - Virtual, Understanding Implicit Bias - Virtual Burst, Modern MarTech: Harnessing Technology to Enhance the Customer Journey - Virtual, Strategies for Creative Problem Solving - Virtual, Journey Mapping your Customer Experience Design - Virtual, The Neuroscience of Collaborative Communication - Virtual, The Purpose Advantage: Unlocking the Power of Purpose for Your Brand - Virtual, Brand Activation Legal Committee: August 18, 2022, How To Leverage The Power of Content - B2B Committee Meeting (In-Person and Virtual), Account-Based Marketing Committee Meeting. This way, you can easily host an online event on Facebook to engage your followers and incentivize them to take action. Webinars are among the best marketing tools to get direct access to a market of new customers who have raised their hands and want to hear about what you have to offer. Dark mode has become increasingly popular in the past few years. Establishing your brand as a thought leader will help you build authority, increase your brand awareness, and attract quality leads. Why Do Emails Go to Spam (or the Inbox) in 2022? Nurturing is all about guiding leads along their journey to becoming qualified leads and then loyal customers. Also, compare the prices of in-person events as a gauge. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To build and expand your list, you can simply create a subscription form. Goals with newsletters are often less specific than for other campaigns, and theyre a great way to build awareness and trust for brands in general.. Which is something attendees will consider before purchasing a seat! Articles, trends and best practices exclusively curated for energy utilities and delivered monthly to your inbox. But what customers actually want and expect from utilities differs from this generic information. First of all, the amount of research youll conduct depends on how familiar you are with the topic you choose. Lets find out! Here, you can see a webinar landing page example by Zapier: The company uses two CTAs (colored blue to attract attention) to get visitors to save a seat. This webinar covers everything, from learning how to select a template and add your text to visuals and more! Is webinar marketing the missing link to better lead generation and nurturing? Talking points will be the meat of the event, so spend time writing down high-quality ideas that add value to your audiences experience. As we said above, your topics should always align with your audiences goals and interests. Dont forget to take the time to plan all sorts of engagement opportunities for your event and devise a solid promotional campaign that reaches far and wide to secure as many seats as possible! What you need is a form to give your visitors the access link. Of course, to make sure everyone signs up, Zapier commits to sending a webinar recording to those who cant make it. She suggests considering: As your utility looks ahead to the new year, consider these email marketing trends when planning your communications strategy. 
Just make sure that you share your registration link and some relevant information about your online event! You must draw as much attention to your event to have as many booked seats as possible. Thats why B2B marketers use them as a primary educational tool for their qualified leads! Capture leads. In this Constant Contact webinar, you, With the right tools and international marketing strategy, businesses are expanding globally to meet new demands. Bizniversity, Automated emails not only allow you to save time, but they also allow you to build stronger relationships by sending timely, relevant emails to your subscribers. Engagement isnt as difficult as it may appear. Here are a few talking points examples to help you out: With your talking points laid down, its finally time to create your webinar marketing offer! Heres a very simple webinar form example by Visme: Building a brand demands that it becomes known for something special. As you can tell, webinars are all about sharing valuable information. Webinar promotion is best thought of as campaigning. If you have ever asked yourself those questions, then you want to join the But to host a successful one, it must be planned and marketed effectively. For energy utilities, this is no different. In addition, coding for dark mode needs to be at the forefront of development. Remember: A good flow will answer all questions and give your webinar participants a great experience! So, while email has been around forever, its still really important within the customer communication mix. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within ANAs website(s) and on other websites and online services. Theyve seen a resurgence of popularity in the past year and for good reason they provide the foundation for ongoing customer engagement. If you want to turn more attendees into new customers, you have to have a strong action button to get them to buy your solution. Think again! Most businesses will nurture leads through email marketing with an onboarding email sequence. As with your email campaigns, build your campaign to include at least two weeks of promotional webinar content to maximize visibility. We recommend that utilities focus on creating specialty newsletters for different interests that their customers may have. If the solution is multifaceted, then dont hesitate to create collaboration webinars to provide a more rounded solution like Visme and Moosend did: Also, if youre uncertain about how to make the shift to a solution-based approach, take a look at this before and after grid template introduced by DigitalMarketer. To successfully monetize your content, you need a balance between two important elements: Finding your price depends on the value of the material youll share. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. Customers are accustomed to getting monthly newsletters and when done right, they look forward to them, Farchione said. A few benefits of using preference centers includes: Preference centers allow utilities to see which topics customers are interested in, or not interested in, and helps to tailor messages specifically for that individual.
Request a speaker today! Now that we saw the essential steps you need to host your own webinar, lets see some of the best practices to ensure that your online event will run smoothly. Written Content in Your Customer Engagement Strategy, Improving Your Email Newsletter with Video, Email marketing will continue to be extremely important, The goal for utilities is to keep engaging with the digital customers they acquired in 2021, Focus on continuing to improve digital services and experiences, Create an improved after-sales experience, Optimize for all platforms and preferences, Adapt to changes with open rates and privacy. The best part? Now that we saw what a webinar is and the most popular webinar types, its time to see how to create your own webinar. In general, interactive content includes surveys, calculators or games. With the number of platforms available for users and the different requirements for each, its essential to test for quality assurance to ensure everyone receives emails as they were intended. Creating social media posts about your new webinar is simple. While webinars are valuable because they can be used at any stage of the funnel, picking a format thats best aligned with where your audience is in the buyers journey will be a more effective and targeted effort. TechTarget, Inc. Let's Get Personal: Scaling Personalization with Every Digital Interaction, Cold Email Breakdowns: The Good, The Bad, and The Ugly, Efficient Email Marketing: Litmus & Salesforce Marketing Cloud. You start with a great topic, and then you need to select the proper type. Adding actual customer reviews directly in email is also a valuable way to prompt more action and improve click-through rates. Newsletters are an amazing way to build trust over time, Price added. How do they install the thermostat? Today, you have access to social media, email lists, paid ads, and partner brands. Then, create a list of possible questions that they need answers to. Start with the key data points that you think will allow you to build customer segments and dynamic campaigns that will really give you a more effective experience.. To generate the results you want, develop an intimate understanding of who your ideal attendee is, and produce an agenda that speaks to what they want and need to move further along the customers journey. Stay ahead of your competition and achieve your goals, with a set of powerful features. Deselecting these cookies may result in seeing advertising that is not as relevant to you. Constant Contact makes it quick and easy to add contacts to your account and manage them so you can send emails that g, Join Bryan Caplan, Speaker for Grow with Google, for an info-packed webinar dedicated to growing your business online.In this 45-minute webinar, learners will discover how to create a search-friendly , Basic tips to implement after sending your first email. However, if you want to make sure that your audience stays engaged, dont focus only on showing your products but on the broader challenges customers have. These help attendees appreciate what you have to offer, especially when you introduce new or unfamiliar concepts. After adding targeted, industry-based audiences such as healthcare and education, the utility saw an 84% increase in engagement among its business customers. Apple recently introduced Mail Privacy Protection, a privacy setting that hides IP addresses so senders can no longer see who opens an email, the time of open, location or type of device. To be successful, you need to make your conversion webinar as convincing and valuable as possible. Listing them, though, will help you with the next step! Like with any marketing, some understanding of your audience is key to making sure your messaging hits just right. Monetizing a live webinar may not seem possible, but it is! Grow your audience and your business, with simpler marketing processes. This helps keep the question relevant and responses timely. Its a perfect time to reflect on what worked or didnt work in the past and revitalize your marketing efforts for the year ahead. In this webinar, viewers had the opportunity to see how the tool works and learned how to get their hands on it by signing up for a trial. Farchione proceeded to look ahead to the major themes of 2022: A new study from DMA Consumer Tracker says that 96% of consumers check their email every day and over 70% of consumers believe that email is the best channel for company contact, she said. This may sound excessive, but it isnt. W, In this training, digital marketing expert Melanie Diehl takes a deeper dive into the advanced capabilities of Canva. List building is a powerful way of attracting prospects and converting them into qualified leads. Webinars are a very versatile tool. Uploading and Managing Your Contacts with Constant Contact, Quick, Simple Tips to Improve your Email Marketing Results, Create and Send Your First Email Campaign in 15 Minutes or Less, Let's Talk About Google Analytics for the Beginner, Test event (this is Matt testing clones) Test Magentrix Two, 5 Steps to Build an Engaged Audience on Social Media. If youre wondering whether you should have an offer, the answer is always yes! Are you struggling to build your email list?
Heres a simple yet effective way to do it by Holistic Email Marketing: And if you need an extra boost, you can also leverage the power of social media ads to get your webinar in front of more eager eyes. Constant Contacts list growth tools make it simple to grow your , Join Grow with Google trainer, Randi Penfil, as we discuss and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. Do you ever wish you could more effortlessly write better emails? For example, Moosends webinars focus on showing you how to create a newsletter from scratch using the drag-and-drop builder. You can search our website for events, press releases, blog posts, and more. Preference centers are great tools for asking for details about a customer that might not be readily available when one signs up for service. This example is perfect for showing you that webinars arent by a platform. For example, Amy Porterfield knows how to host a livestream, a simplified way to use webinars without dedicated webinar software. Copyright 2022 Association of National Advertisers-established in 1910, Offers that will generate a huge increase in response, The best time, day and frequency to send your email campaigns, Words you can implement into your subject lines today to increase open rates, Email pitfalls to avoid that are holding back increased performance, Data from the last 60 days that can radically increase your email open rates.
Utilities obtain most of their customer data from contact information when they sign up for service. By continuing your visit on the website, you consent to the use of the cookies. Here, Clickfunnels used a webinar to showcase Funnel Scripts, a tool that helps online marketers quickly and effortlessly produce a high-converting copy. Price recommends expanding KPIs to better align them with long-term business goals. To find your online events price point, compare ticket fees of webinars in your industry on similar topics and with similar audiences. Because of this, both residential and business customers want to see the success of others. Dont worry, well take you step-by-step through how to create and send your first email campaign. Using the sequence method, create clear headings for each section, then list all pertinent points. For the above example, the company has provided registrants with a summary of what theyll learn: This is a great example to help customers learn your products new feature and teach them how to create a newsletter. Think you know the ins and outs of email marketing?
Check our Privacy and Cookie Policy for more information. People want and expect content that fits their specific interests and needs.. Time to find out! Webinars that offer valuable information will help you position your brand as a thought leader in your niche and build your digital PR strategy. Nevertheless, always pick topics closely connected to your audiences needs and how your product can help them solve a problem. To bring their full potential forth, though, you need to know who your audience is and how to add value to their lives.
By submitting my contact information, I confirm that I have read and agree to the, 15 Newsletter Signup Examples And Why They Work [+Tips], 9 Dotdigital Alternatives For Better Functionality & Features [2022], 9 Effective Newsletter Signup Form Tips For 2022 [+Examples], The 9 Best Email Marketing Services In 2022 [In-Depth Review], 26 Email Marketing Best Practices That Drive Results [2022], 25 Landing Page Best Practices To Boost Conversions In 2022, Where are you joining the webinar from today?. Its not enough t, Not sure how to get started with your first email campaign? I understand that I can opt-out at any time. Farchione also shared the most important trends to watch in the coming year. Heres a simple webinar attendance prize example by GlideFast: To make the most out of your webinar competitions, make sure you: Q&As are a smart way to open the floor. Your audience is at the heart of a successful virtual event. Farchione shared an example of Questline Digitals work with AEP Ohio on a segmentation strategy for the utilitys business eNewsletters. In this case, closed questions keep the momentum of the webinar flowing. In this Constant Contact webinar, we, Have you been wondering how to sell more online? Ensure that you use them throughout your webinar to keep your audience engaged! How do they make the most of that thermostat? People like excitement in their inbox. Hyper-personalizing communications makes customers more engaged and helps your utility reach its business goals. Of course, dont forget to promote your webinar on as many channels as possible! You can easily create and automate your sequence through an email marketing and marketing automation platform like Moosend. This way, every interested visitor can sign up for your newsletter. You can search our insights library here: The ANA asks you to accept cookies for performance, social media and advertising purposes. For utilities, building this improved workflow for customers will be especially important for program enrollment, onboarding and marketplace sales. Nevertheless, if you are serious about running a successful webinar for your audience, you should get your hands on a web conferencing software like Zoom or GotoWebinar to enable interactivity between participants, webcasts, screen sharing, webinar presentations, and more. Its really important to be as prepared as possible because people are going to ask questions! Farchione shared an example of a customer purchasing a smart thermostat and the importance for utilities to be part of that journey. Customers are looking for guidance., Price reflected on the importance of segmentation and personalization for utilities and shared, At the core of every great segmentation strategy is understanding and using your data effectively., She recommends an annual audit to understand what data points are available and specify what your goal is for understanding that data. Performing a mock webinar with a colleagues help will also pinpoint any mistakes in the process and help you solve them before your actual webinar goes live. This field is required. Promote your webinars with unlimited email campaigns! In this webinar, we cover just that, as well as what continues to make email marketing one of your best marketing strategies, and how best to grow your list. Find out how to stop struggling and how to implement tried and true strategies. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. These cookies allow us to improve the sites functionality by tracking usage on this website. Webinar creation isnt rocket science, but it does require a few things to get started! I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. Newsletters arent new, but now is the time to go all-out with them. Today, were about to change that! To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. With preference centers, youre emailing them with content they actually want to get from you, Price explained. You just need to create great content! This is a fairly simple process. However, to nail your own, youll need a couple more tools. Measure your marketing success and collect powerful data for better decision-making. It can have long-lasting negative effects, she said. Unlike your common seminar, webinars are cool online conferencing events that your participants can attend from the comfort of their own home, office, or even the park! Showing up when customers are searching online is more important than ever. With your topic idea bedded down, youll need to establish what your audience will gain from your online seminar. You dont have time to send email campaigns that dont get results. Remember, closed questions can be used at any stage of your event to hold attention. How to Effortlessly Sell More Solutions by Writing Better Emails. For you, a successful webinar of this type will be able to provide you not only with a registrants email address but with other valuable information that will assist you with your segmentation process later on. Were on a mission to empower our worldwide community of 20+ million customers and entrepreneurs everywhere by giving them all the help and tools they need to grow online. To give you an idea, heres how you can approach webinar marketing for each stage of your funnel: Agendas provide structure, help you tidy your ideas, make them flow, and breathe value into your webinar content. The easiest way to get more webinar registrations is by creating a dedicated webinar email. The easiest way to learn more about your audience and what they like is through a simple survey. The next step requires you to arrange your ideas. As a simple rule of thumb, consider webinar engagement as a simple mechanism for maintaining audience attention. We deliver everything you need to build deeper relationships with your most important audiences. In our recent webinar, 2022 Email Marketing Best Practices & Trends, Bethany Farchione (Questline Digital) and Cynthia Price (Litmus) shared their forecast for design and marketing trends and how utilities can prepare to make the biggest impact on customers. Although many utilities are concerned about these changes, Price reminds us to look back at the goals: What was the goal of the actual email? While there are many ways to handle Q&As, pick one that ensures your webinar doesnt lose its flow or go over time. If you dont have the time to create a dedicated survey, you can easily create a newsletter signup form with multiple fieldsto collect this information. Webinars help brands grow in different ways. 2022 GoDaddy Events All Rights Reserved. Break your sections into talking points.
While most may feel uncomfortable about selling using webinars, dont be afraid to grab the opportunity. When done right, its actually a conversation with your customers, which is really valuable and powerful.. GotoWebinar found that 59% of registrations happen in less than a week before an event. She shared some tips to make emails more accessible: Data shows that consumers trust other consumers before they trust a brand. ANA members have exclusive access to a curated marketing knowledge center of best practices, case studies, and research. On-demand webinars will allow you to engage those missing the event and collect some extra email addresses for your lead generation efforts. While you could stick to one or two channels, go as broad as possible. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences youve selected. And since they are a foundation for engagement, we recommend sending them monthly. While anyone can claim stellar service, thought leadership is easier for audiences to spot. Focusing on email accessibility not only ensures that anyone is able to engage with the email, it also makes the emails more pleasing and you see better engagement from all audiences when you use foundational accessibility techniques, Price said. GoDaddy is the worlds largest services platform for entrepreneurs around the globe.
From how to craft the best performing subject lines to creating interactive landing page designs - this session will deep dive into whats proven to drive strong direct marketing results via email right NOW. Aim to reach the widest audience for maximum results. Below, you can see a great list building webinar example by MarketingProfs: In the above example, you can see how MarketingProfs uses an extensive form to collect the participants job description, country, and company size. 
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