A fourth Tundra slides into formation, driven by Nick Jonas. When the camera pulls back, it reveals a kazoo player standing above her on the second floor. Set with the Hollywood sign as a backdrop on this year's big game, much of the anticipation and expectations were for the Super Bowl 56 commercials to follow in the entertainment footsteps associated with the city. The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. But its the acting that really makes this spot sing, and the cameo at the end from Andy Richter as Julius Caesar is just the kicker it needs with his avocado endorsement: You know, they also taste great on salads, he says. The absurd charitable appeal here is more clear if youve also seen Partons spot, but just in case, some on-screen messagesVERIZON PHONES NEED YOUR HELP and A&T PHONES NEED YOUR HELPpop-up to drive home the point that phones that are not on T-Mobiles network need to be rescued from their inferior 5G service. It features the "Busch guy" teaching us about wilderness survival. Do it for the phones! Cue a scene of a recording session for a song titled Do It For the Phones, a We Are the World-style anthem. (His wife pipes in, Yeah, we made great time.) Peppered within are visual references to eliminated teamstogas and animal skins inspired by the Kansas City Chiefs and Buffalo Bills uniforms. More from Ad Age: Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands. Wrinkles the Pug and Friends. Super Bowl LVI will be played at SoFi Stadium in Los Angeles, CA on Sunday, February 13, 2022 at 6:30 p.m ET. But maybe it doesnt need to. Lovinger said the number of ads aired during the game would likely be between 80 and 90,. While many of the Super Bowl 2021 ads struck a more somber tone, as they were centered on the COVID-19 pandemic, it seems 2022's ads could provide some much-needed levity and give the big game a . Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. Heres a roundup of some of the most notable commercials. All of it made for an incredible USA TODAY Ad Meter, too. The message seems to be that TurboTax Live experts can handle any kind of complicated scenario. Super Bowl 2022: Trailer for halftime show sees Eminem, Mary J Blige, Snoop Dogg and more join forces. The couple has decided to retire to Palm Springs, California, and while Hera seems to be adjusting nicely, Zeus doesnt quite know what to do with himself. This was an advert by the Doritos where they were advertising how their chips are flaming hot. The message is clear and smartly delivered: This is not your fathers Chevrolet. Clever, or too clever for its own good? With a typical audience of about 100 million U.S . Published on February 01, 2022. What really makes this spot is Lionel Ritchies moony Stuck on You, which perfectly illustrates the mans symbiotic relationship with Pringles, along with the last scene, in which one of his mourners finds himself Top 5 Super Bowl Commercials of 2022 FTX Cryptocurrency Exchange. More from Ad Age: Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad. Koepka: Oh, really? Not to mention celebrity pairings both expected (Seth Rogen and Paul Rudd for Lays, Scarlett Johansson and Colin Jost for Amazon Alexa) and unexpected (Arnold Schwarzenegger and Salma Hayek Pinault for BMW). Are you a print subscriber? Oscar-winning filmmaker Chlo Zhao directs a Clydesdale a popular fixture of Budweiser commercials as it overcomes its injury with the help of a dog, a stableman and a vet. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. More from Ad Age: Gillette is back in the Super Bowl for first time in 16 years. Opened in September 2020, SoFi Stadium is the home to both the Los Angeles Chargers and the Los Angeles Rams. New fun. (Oy vey.). For advertising nerds, the comeback of Super Bowl icon the E-Trade Baby is the ad equivalent of Deion Sanders, Brett Farve or Reggie White swarming back onto the gridiron. OK, seriously, what the heck is going on in this Intuit TurboTax ad? Caddy: Yeah, really. In its Big Game spot, investing platform eToro wants us to imagine a community where millions share ideas, trade stocks, crypto and beyond, as an announcer puts it. But this is the Super Bowlyou go big or you go home. Koepka: Zero? But to us, it lacks the rollicking joy of the epic 2019 spot, The Hundred Year Game, which is the benchmark the NFL will forever have to beat. The priciest Super Bowl commercials will cost a record $7 million this year, according to NBC. Including the perennial punching bag of the tabloids, Lindsay Lohan. But you can make a difference, she addsby switching to T-Mobile, of course. Doritos Dogs - Super Bowl 2016 Commercial. Check out and vote for this year'sAd Meter Replay Ratings, Your California Privacy Rights/Privacy Policy. We dont have time to answer that nowwere looking for ways to use mayo to salvage our uneaten Game Day nachos and pizza. But when it comes to the Super Bowl commercials, it's the type of star power mixed with wild twists and concepts that have become expected and what makes the advertising spectacle such a treat. Lace up your Skechers, were going On the Road again! Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). The science of sure.. Instead, Thee Stallion takes the form of an animated songbird and Puth is presented as an animated fox. More from Ad Age: Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance. Joining the comedy champ were fellow Austin Power slum, Seth Green, Rob Lowe, and Mindy Sterling, who took to the small screen to promote General Motors' line of electric vehicles. For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . The point of this ad is to demonstrate that even poor Seth T., who we are told was actually struck by lightning and now (sagely) tiptoes around wall sockets, isnt fazed by the electric car charging device Wallbox. 1 hour 13 min ago, By The storyboard for this commercial must look like someone mixed cole slaw with confettiand then spilled glitter and sawdust on it. You can watch the ad here. Do we regularly drink beer we dont enjoy? For its 2022 super bowl ad, General Motors called on Austin Powers legend Mike Myers who reprised his iconic role of Dr. From a Frito-Lay commercial starring. Chelsea Ritschel. Dave Quinn. We clutched our hankies in anticipation of Buds Clydesdales being reunited with a canine companion, a combination that has never failed to give us all the feels. (Yo, Zeus! Some highlights include an Austin Powers reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple Scarlett Johansson and Colin Jost. Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. Such a lost opportunity! Voice Over Bird Animals Bears, Birds, Crocodiles, Deer, Foxes, Sloths, Water Buffalo Agency Goodby, Silverstein & Partners . It doesn't take long before a full wildlife remix of Salt-N-Pepa's "Push It" takes off with water buffalo on bass and a bird (voiced by Megan Thee Stallion) singing the "ooh, baby baby" hook from the mouth of a crocodile. This spot for Gillette Labs with Exfoliating Bar uses the wonderful world of CGI to show that you can shave as quick as you wash your face. It portrays an average guy zip-a-dee-doo-dahing through his grooming routine as shaving cream magically appears on his mug and the razor flies into his hand. In a Super Bowl packed with a whiplash-inducing number of celebrities, Jost and Johansson come across as a friendly neighborhood couple youd like to have dinner withas long as theyre not serving oysters. 2 Rhetorical Analysis of Super Bowl Commercial Adverts The advertisement that I chose by the Super Bowl was "Push it Flaming Hot". See more from Ad Age: How crypto brands showed up in Super Bowl 2022, Thanks to this T-Mobile ad, the Super Bowl gets another set of real-life celebrity pals who got to make bank while having a blast together (see also: Paul Rudd and Seth Rogen for Lays). By Thank you, rich-and-famous people, for your service. 0:30. This spot has all the ingredients for a Big Game ad: great music, engaging animals and the substantial star power of Megan Thee Stallion and Charlie Puth. Caddy: And did I mention its organic? Brie Larson tosses the keys for her canary yellow Nissan Z to a seemingly reluctant Eugene LevyCoffees enough excitement for me, he tells her, cradling a mugyet he becomes a whole different man once he slides behind the wheel. (Plus, gotta move sounds like a call to action that just might inspire TikTok choreographers in search of the freshest retro sound.). Some brands try to push the advertising art form (such that it is) with their Super Bowl ads. Sally, naturally, then decides to branch out from just seashells to all manner of seashell-related accessories, snacks and experiences (shes a lifestyle marketer, it turns out), which sets the stage for a subsequent slew of s-words. Directed by Academy Award winner Chlo Zhao and titled "A Clydesdale's Journey," the spot . Used car e-commerce company Vroom was the first spot to hit the digital airwaves, a catchy musical number orchestrated by "La La Land" choreographer Mandy Moore. This spot executes its strategyto show that the brand brings you more than just foodin flawless fashion. Its also a commercial completely unworthy of Morgan Freeman. OK, so maybe it was the Celebrity Bowl more than anything else. More from Ad Age: Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Even more from Ad Age: Inside Metas Super Bowl commercial for the metaverse, Dolly Parton stars in this T-Mobile Super Bowl spot that initially seems like its for some sort of noble cause-marketing initiative. Soon, her seashells started selling and so on and so forth. 0:30. The good news is that with all the money Coinbase saved on commercial production costs and server redundancy, theyll hopefully have enough money to pony up all the digital loot. (Miley Cyrus makes a cameo appearance at the end as a teaser for the other ad in this series; see below. But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. Time to make more spacefor all of us. (Wait, wut?) If the ads intention is to normalize electric vehicles, which still have relatively low adoption rates, the pup accomplishes that nicely, but the ad also raises two questions: One, could the robot dogs running out of battery power at the worst possible time stoke buyers apprehension that the EV6 could do the same? The payoff at the end with Pete Davidson almost seems superfluous, but we wont deduct points for that because, well, its Pete Davidson. Activate your account. Vision is., More from Ad Age: Sams Club will air its first Super Bowl ad starring Kevin Hart. Alright, so cordless headphones, you can watch movies through your phone, and yall got electric cars? asks 2003 LeBron, who is played by actor Bentley Green. According to a behind-the-scenes video, it took 47 cast members, 56 hours of rehearsals, three months of production and one expert choreographerMandy Moore of La La Land fameto create what Vroom calls Flake the Musical. Honestly, its more charming than many actual musicals weve seen over the yearsand infinitely more bearable because its over in just 30 seconds. Frito-Lay this morning released its anticipated Super Bowl ad starring Megan Thee Stallion and Charlie Puth, appearing as voices for jungle animals awakened by the . What we forgotas, seemingly, did E-Tradewas that the market has changed radically since the infant savant made his Big Game ad debut in 2008. Feb 13, 2022 5:38 PM EST. If theres a larger point being made here about identity (i.e., the reality of app-based matching with people who arent always who they seem to be? In a one minute and 30-second ad for the Amazon Alexa, celebrity couple Scarlett Johansson and Colin Jost imagine a life if their Echo devices could read their minds. Were not sure what Skechers was smoking when it came up with this ad. Nissan Motor returned to Super Bowl advertising after a seven-year hiatus with a star-studded commercial led by "Schitt's Creek" co-creator and actor Eugene Levy. This, apparently, is a cult compound for fans of Irish Spring deodorant soap, who subject their visitor to a forced cleansing ritual while chanting Cast thy smell away! Freshly bathed, our protagonist suddenly breaks out in dance, joining the others around the base of a giant, monolithic bottle of Irish Spring body washa clear sign that hes a weak-willed sheep and has unthinkingly surrendered his freedom just to fit in. Even funnyman Ty Burell cant save this commercial for Greenlight, a banking app and debit card aimed at teaching kids about saving. As he floats over farmland, an outdoor wedding and downtown San Francisco in a hot-air balloon (um, why? ), the execution of this ad just doesnt work. But this is a case of the brand overpromising with its teaser ads, which show the actual artists bewildered by orange-dusted animal footprints in their trailers. Super Bowl 2022: The top moments from the night, imagine a life if their Echo devices could read their minds. Grace Kay. Kudos to Planet Fitness for featuring someone actually relevant to the product. In the final two-minute commercial, a couple of kids playing a video game at home are stunned as players spill out of the screen into their living room ready to rumble. Did we mention there are zero reasons to watch this ad?More from Ad Age: Listen to music from Super Bowl 2022 commercials, This spot starts out like a Nat Geo documentary, with the sonorous Morgan Freeman mesmerizing us with a geography lesson about a time, 300 million years ago, when there was no Africa, Asia, Americas or Europeonly a super-continent called Pangea. . The comedic tone is jarring in a good way, which is exactly what youd expect of a commercial co-written by Rogen and his longtime collaborator Evan Goldberg (Superbad, This Is the End), who also served as director. Fabled quarterback Peyton Manning, golf great Brooks Koepka, soccer standout Alex Morgan and ballers Jimmy Butler and Nneka Ogwumike are primed for competition at the Superior Bowluntil tennis superstar Serena Williams coolly strides in. At the core of all that compounding, over-the-top cuteness is a simple storyline: Sally sold seashells by the seashore, as Andr 3000 explains in voiceover, but the seashells didnt sell so well, so Sally set up a seashell store on Squarespace. The original premise was that E-Trade made online investing so easy a baby could do it, but now digital trading is part of our everyday lives. It comes off like Toy Story without the parody. Eugene Levy in Nissan's "Thrill Driver". Budweiser reminded viewers that "better days are ahead" with its new Super Bowl commercial. Chevy/YouTube. There, the rowdy Barbarians and the snooty Romans finally bond over tasty avocado-based snacks and piles of guacamole. Finally! This spot for its electric EV6 hits all the right notesdrama, suspense and a surprise payoffthanks to its soaring soundtrack (Bonnie Tylers Total Eclipse of the Heart) and anthropomorphic animation. This spot doesnt accomplish muchbeyond reinforcing the Caesars brand name with some high-priced continuing characters, and mentioning that the Caesars Sportsbook app offers live in-game betting. Lindsay Lohan is making her comeback with Planet Fitness? Cue a voice-over, raising our hopes for some sort of explanation. Brand fans will love this commercial, and those who arent will surely get sucked in (Stuck in?) By Rachel Schonberger Updated February 13, 2022 at 10:10 PM EST . In this delightful romp, a trio of JonesesTommy Lee Jones, Leslie Jones and Rashida Jonestry to keep up with one another in a raucous race brought to us by Toyotas Tundra. Two decades ago, in the first Super Bowl after 9/11, ads focused on themes of national pride and togetherness. Should we just not drink beer at all? Filmed in the same black-and-white style, the spot celebrates the lazy as renegades, outliers and pioneers who work smarter not harder, while we watch a woman tenderize meat with a massage gun, a man blowtorch his driveway rather than shovel, a guy walk a leashed dog on a treadmill, and a woman break off an icicle for her drink rather than get up to fetch some cubes. Despite those considerable hurdles, Cue and its agency managed to pull off a commercial that informs and gently entertains by normalizing a newfangled device that reminds us of a pandemic wed rather forget. Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. But all that said, this spot really stresses us out. Watch the 2022 Super Bowl ads 02:37 Popular Super Bowl ad crashes system 02:14 Deion Sanders and son appear in Oikos Super Bowl commercial 01:24 See Scarlett Johansson and Colin. Cue, voiced by Wonder Woman actress Gal Gadot, introduces herself as a smart home testing lab here to protect the family. When Andy tests negative, the Roomba and the others are relieved. When I see a problem, Parton says, Im going to fix it. A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. Seth Rogen and Paul Rudd star in the chip company's commercial. So not only does this spot unflatteringly compare eToros community to a vaguely menacing swarm, but it actually suggests that this all might end really badly.More from Ad Age: Another crypto brand enters Super BowleToro the latest in a crowded field. McDonalds. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. The premise is The Cat in the Hat meets Toy Story, and, yes, the spot is fun. This God-like entity that has the power to unite our world and turn back millions of years of history? "The Parent Trap" actor is shown in the Super Bowl spot getting her life in order at the gym as the commercial, which opens with a voiceover asking "People are wondering, what's gotten into Lindsay?". Thank God (or Zeus and Hera, if youre BMW). As she tries to step inside her own, a sloth's hand emerges from her trailer door and removes her name tag. His toilette perfected, our fully exfoliated protagonist stands before a door, which mystically melts away, and he strides into what appears to be a bar. (So, yeah, its a TV commercial about word-of-mouth marketing, basically.) The commercials of the 2022 Super Bowl were all about electric cars, crypto, '90s nostalgia and good ol' fashioned star power. The teaser gave a sneak peak of the epic drama set thousands of years before the events of "The Hobbit" and "The Lord of the Rings" books.
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